James (Jim) Flora is best-known for his wild jazz and classical album covers for Columbia Records (late 1940s) and RCA Victor (1950s). He authored and illustrated 17 popular children’s books and flourished for decades as a busy magazine illustrator. Few realize, however, that Flora (1914-1998) was also a prolific fine artist with a devilish sense of humor and a flair for juxtaposing playfulness, absurdity and violence.
Cute — and deadly.
Flora’s album covers pulsed with angular hepcats bearing funnel-tapered noses and shark-fin chins who fingered cockeyed pianos and honked lollipop-hued horns. Yet this childlike exuberance was subverted by a tinge of the diabolic. Flora wreaked havoc with the laws of physics, conjuring flying musicians, levitating instruments, and wobbly dimensional perspectives.
Taking liberties with human anatomy, he drew bonded bodies and misshapen heads, while inking ghoulish skin tints and grafting mutant appendages. He was not averse to pigmenting jazz legends Benny Goodman and Gene Krupa like bedspread patterns. On some Flora figures, three legs and five arms were standard equipment, with spare eyeballs optional. His rarely seen fine artworks reflect the same comic yet disturbingqualities. “He was a monster,” said artist and Floraphile JD King. So were many of his creations.
RIALTO, a wild Jim Flora tempera, was released in March 2021 as a limited edition fine art print. This early 1950s painting depicts the usual Flora vortex of otherworldly mutants, sex, peek-a-boo tenements, off-kilter landscapes, disjointed faces, and visual overload. The work is available as a limited edition of 35 prints.
Our third Jim Flora limited edition fine art print of 2022 will be PADDLEWHEELER. The undated, untitled work, likely rendered by Flora in the 1950s, depicts a colorful paddlewheel boat against a black backdrop. Paddlewheeler has not previously been reproduced anywhere. The work will soon be available as a limited edition of 25 fine art prints.
Our second Jim Flora limited edition fine art print of 2022 was URUAPAN. The undated work, likely rendered by Flora in the late 1960s, depicts Uruapan, the second largest city in the Mexican state of Michoacán. The volcano, Parícutin, near the city, first erupted in 1943, but has been dormant since 1952. Uruapan has not previously been reproduced anywhere. The work is available as a limited edition of 20 fine art prints.
Our first Jim Flora limited edition fine art print of 2022 was CHIOGGIA, a colorful Venice montage inspired by the artist's 1962 sojourn to Italy. Trees, boats, birds, fish, evocative architecture, gondaliers, and more, arrayed in tiers in classic Flora style. The work is available as a limited edition of 20 fine art prints.
"Flora’s designs are magically simple distillations of Cubism, Surrealism and cartoon madness, with playful figures and instruments floating in planes of color." — Ben Sisario
"Jim Flora was a big influence for me, and I was inspired by the spontaneity and animation in his work." — Lane Smith
Lane Smith 2
“Flora’s work features great modernist design and eye-catchingly expressive cartoon characters, and neither loses out to the other.” — Pete Docter
"Designer, illustrator and record cover maestro, Flora was a master of many forms, who left a legacy that has been difficult to categorize." — Steven Heller (PrintMag.com)
Steve Heller 1
“Flora has a special genius all of his own.” — Jason Lethcoe
“Exciting eyeball jazz.” — John Canemaker
"A twisted, bizarre, joyous genius of an artist." — Drew Friedman
"Jim was one of my closest friends and my earliest graphic influence. In the 1940s, his stuff sent me into a buzz, and I was brazenly imitating his style in my work." — Gene Deitch
Gene Deitch 1
“Flora did it like nobody else.” — Shag
"Flora’s illustrations have that almost impossible-to-attain quality that work done for commercial consumption rarely has: his vintage drawings and designs are still interesting and lively today." — Chris Ware
“Flora was one of a kind.” — Lane Smith
Lane Smith 1
"Flora took the modernism of painters such as Miro, Klee and Picasso, blended it with a jazz sensibility and added a dollop of the Sunday funnies pages." — JD King