Filed Under: "1950s"

Flora authored and illustrated 17 children’s books under his own name between 1955 (The Fabulous Firework Family) and 1982 (Grandpa’s Witched-Up Christmas). A milk crate in the Flora archives contains contracts and correspondence for each one. Most of the letters passed between the author/artist and his legendary editress, Margaret McElderry. The crate is also stuffed with manila folders for dozens of abandoned or rejected book ideas. Walter Beartree and the Boo-Saying Whale does not have…

Hot Stove League entry: illustration (one of several) from “The Big Leagues Are Killing Baseball,” LOOK magazine, April 15, 1958. The above image is an original painting. Many of Flora’s early commercial illustrations exist only as printed reproductions, the original art either kept by the magazines or thrown out. When I interviewed Flora in 1998, I asked him about the whereabouts of his commercial originals. “They would reproduce it,” I queried, “but they wouldn’t think…

JimFlora.com is offering a new 2011 poster-sized calendar featuring a 1954 Flora woodcut illustration called SHEFFIELD ISLAND. The artwork is hand-printed letterpress in black ink on kraft card stock; a 12-month tear away calendar is attached on the bottom. When the year ends, you have a unique hand-pulled letterpress Jim Flora print suitable for framing. The full dimensions of the card with artwork are 13-1/2″ x 17″. The calendars, which were hand-printed by Yee-Haw Industrial…

JimFlora.com has issued a low-cost ($25) fine art print of the cover of THE DAY THE COW SNEEZED, Flora’s second kiddie book. Originally published in 1957 by Harcourt, the book was just reprinted by Enchanted Lion. Our 11″ x 8-1/2″ print features the complete cover art (used on both editions), including Flora’s playful hand-cut letters. This is an open, unnumbered edition (i.e., there is no limit on the print run).

Detail, “Furnished,” Primer for Prophets alphabet series, 1954. We’ve issued 12 letters as limited edition screen prints, but “F(urnished)” is still in the deep freeze. The full print isn’t as disturbing as the above detail suggests—the husband beyond the crop hasn’t lost his cool. All shall be revealed by the time we complete the series.

Detail, “Raided,” Primer for Prophets alphabet series, 1954. We’ve issued 12 letters as limited edition screen prints, but “R” remains on our to-do list.

Spot illustration, dedication page, The Day the Cow Sneezed, now back in print thanks to Enchanted Lion Books. The first review—favorable!—courtesy the For Immediate Release (Kids) blog: I like his habit of calling attention to certain words by putting them in all caps, nearly on every page: POW! WHAMBO! and my personal favorite KA-BLOWIE-BLAM! I also enjoy the language he uses, specific phrases such as “scrunched as flat as corn flakes.” It’s just plain good…

In 1956, Flora mocked up a proposed illustrated series about his fascination with Mexico. The storyboard, entitled Footloose in Mexico, consisted of vignettes drawn from his residency and travels south of the border. On the back of the heavy artist’s board draft was handwritten, “Sketches for a magazine that never got off the ground.” The identity of the failed periodical is unknown. No descriptive copy was included, just dummy lines for text placement; hence, the…

Untitled, incomplete tempera and pencil drawing, ca. 1950, found in a sketchbook from Flora’s Mexican period (1950-51). The ghostly shadows in the periphery reflect bleedthrough from an image on the reverse side of the page. No finished or refined version of this work has been found.

Partial scan (about one-third, with color checker card) of unpublished 1954 woodcut print Sheffield Island. The original block is in the Flora family collection. Only a handful of original artist prints exist. We are contemplating issuing a new limited edition run of the complete work next year.

The above profile of Flora appeared in The Complete Guide to Cartooning (Grosset & Dunlap, 1950), by Gene Byrnes. Byrnes had a long, distinguished career as a syndicated cartoonist (Reg’lar Fellers) from 1915 to 1949. Flora never claimed to be a cartoonist per se, tho his commercial illustrations—in particular the 1940s Columbia album covers featured in the profile—certainly were cartoonish. In his quotes (click the image for enlarged reading), Flora doesn’t address any aspect of…

The above typography appears on the covers of at least three RCA Victor LPs from 1956 and 1957, one by pianist Hal Schaefer, another by polymath-bandleader George Russell, and a third by saxophonist/clarinetist Hal McKusick. Of the series, Schaefer explained: “I was invited to participate in The RCA Victor Jazz Workshop. You had to be a composer, arranger and instrumentalist, all rolled into one.” (Which abundantly explains Russell‘s inclusion.) In each case, the album covers…