Filed Under: "1950s"

Columbia Coda, April 1952, listing 7″ discs featuring recordings of legendary jazz cornetist Bix Beiderbecke, born this date in 1903. The page is crowned with a Flora horn. At the time this circular was published, Beiderbecke would have been a relatively young age 49—if he hadn’t died 21 years before (which was 17 years before the introduction of the 7″ disc). We wrote about Bix @ 106, chronicling his enormous musical significance as well as…

Spot illustration, Research & Engineering magazine, April 1956, showcasing the secret to corporate achievement: sever your rival’s head. The sword-wielding executive regiment works most effectively when your competitor is a sawtoothed reptile. In the above illustration the exec-suite platoon seems to have arrived after the fact, as evidenced by the detached noggin and “+” in place of eyeballs, which in cartoons usually signify death.

Untitled, undated, unfinished ship and helmsman sketches; tempera and pencil in sketchbook. These drafts, which probably date from the early to mid-1950s, are juxtaposed on the page as shown.

Pretzel-making machine, spot illustration, Research & Engineering magazine, September 1955, marking Flora’s debut in this short-lived monthly. The cover art is credited and the interior illos unmistakably reflect his whimsy, but no art director is listed in the masthead. Starting with the combined October/November issue Flora is ID’ed as art director, a position he held thru August 1956. An extensive gallery of Flora covers and interior illustrations from R&E was reproduced in The Sweetly Diabolic…

Our Jim Flora “Plant You Now, Dig You Later” letterpress notecards are multi-purpose. One customer (whose name, forgive us, we’ve misplaced) had these 1950s jazz hepcats framed and sent us a snapshot. Others have used them as … notecards.

Detail from Flora’s third children’s book, Charlie Yup and His Snip-Snap Boys (1959). Charlie, who wields a mean scissors (his “Snip-Snap Boys” are paper cut-outs), is in the upper left astride Beezer, his “helicopter horse.” For fans—like us—of Flora’s 1950s big-eyed figures, this was the end of the line, his last satisfying children’s book on an artistic level. He wrote and illustrated 14 more, which sold well and charmed generations of young readers. But our…

For years we’ve attempted to interest publishers in reprinting Jim Flora’s 17 popular children’s books. At the top of our wish-list were four titles: The Fabulous Firework Family (1955); The Day the Cow Sneezed (1957); Charlie Yup and His Snip-Snap Boys (1959); and Grampa’s Ghost Stories (1978). We consider these the top-tier Flora kiddie books on an artistic level—with The Day the Cow Sneezed the most outlandish of the quartet. We’ve had inquiries, offers, meetings,…

We’ve sold a bunch but they’re still in stock: 2010 Jim Flora calendars. The spunky hyperactive figures date from Flora’s mid-1950s RCA Victor LP period. Each calendar is letterpress printed one color at a time on card stock, and accessorized with a 12-month tearaway calendar. Buy one ($12.50) or a set of three at the Little Shop of Flora’s. These keepsake datekeepers were produced by Yee-Haw Industries, of Knoxville.

Unlettered page from Primer for Prophets booklet, 1954. This image will not be part of our screen print alphabet series.

Detail from the Lord Buckley 10″ EP Hipsters, Flipsters, and Finger-Poppin’ Daddies, Knock Me Your Lobes, released on RCA Victor in 1955. Left to right: sports-fan centaur, polycephalic saxophonist, jubilant wench. Body count: three figures, eight legs, four heads. We issued a (very) limited edition print (10) of this iconic Flora cover in 2007. Copies of the original cover fetch beaucoups bucks on Ebay.

We recently launched our third series of alphabetical Primer for Prophets screen prints (see preceding post). Minneapolis printmaker Dan Ibarra of Aesthetic Apparatus, where the series is produced, sent us snapshots of the production process: Detail of WASHED: First inking of ECONOMIZED: Drying racks with ganged images after first ink pass: Finished, dried, stacked, untrimmed prints: We’ve now produced prints for the letters A, C, D, E, G, J, K, N, Q, S, U, and…

NOW AVAILABLE: the next four works in the Primer for Prophets screen print series. Cool Flora illustrations of the American nuclear family during the 1950s, when grocers employed stockdogs, crows fought tug-of-war over lingerie, and cigarettes were obligatory in the obstetrics ward. The images derive from a 1954 trade-only alphabet booklet that Flora illustrated for CBS-TV, depicting consumer markets for prospective TV advertisers. The third set of prints features ECONOMIZED, NURSED, UNDERESTIMATED, and WASHED. Each…