Filed Under: "Alex Steinweiss"

Dummy page, Columbia’s Children’s Album Sets, demo booklet, 1941, part of a series of homemade samples prepared by Flora for the Columbia Records art department. Flora was living in Cincinnati at the time, an Art Academy grad, newly married, barely making ends meet as a freelance commercial illustrator, and sidelining on Little Man Press projects with Robert Lowry. Within a year, Columbia art director Alex Steinweiss offered Flora a job. Within two years, Flora had…

A Tribute to Alex Steinweiss, The Creator of the Album Cover, opens today at the Robert Berman Gallery in Santa Monica. In 1939, during the era of 78 rpm discs, Steinweiss revolutionized how record albums were sold by inventing the illustrated album jacket. At the time he worked for Columbia Records, a struggling label based in Bridgeport, CT. Previously albums were shelved in shops with only the spine lettering exposed. Steinweiss’s vivacious color illustrations inspired…

Year Zero in the Flora Revival was 1992 when Michael Bartalos cold-called the 78-year-old artist to ask about his 1940s and ’50s album cover illustrations, which evoked a mothballed era to the robust, productive retiree. Recalling Mike’s curiosity, Flora later said, “I felt like a fossil that had just been dug up.” Thus began the archaeology, which continues to unearth ancient marvels. The above flashbulb-bleached vignette was snapped at A-D Gallery in June 1943 during…