Filed Under: "children’s books"

With the anticipated October reprint (by Enchanted Lion) of Flora’s 1957 kiddie book The Day the Cow Sneezed, we’re focusing on the re-emergence of the Flora children’s market. We’re planning an open edition (low-cost) fine art print of Cow’s playful cover, and we’re proofing the above image for a planned bedroom-suitable print. The overalls-clad night-sky moonswinger appears on the back cover of Flora’s 1972 Atheneum-published book, Pishtosh Bullwash & Wimple. When the proof proves proven,…

Flora’s first children’s book, published in 1955, was adapted for animation by UPA‘s Terrytoons in 1959. It was directed by Al Kousel and produced by Flora’s longtime friend Gene Deitch. Jerry Beck of Cartoon Brew posted it to YouTube and wrote about the project at his blog here. We agree with Jerry’s assessment: “Though Flora was involved with adapting the story to the screen, the final result wasn’t entirely successful in translating the charm of…

Detail from title page, Charlie Yup and His Snip-Snap Boys, Flora’s third children’s book, 1959. That’s Charlie, snipping away at right; the villain with the lasso is Red Mike. In the book, Red Mike is … red. However, as with many illustrated books of the period, color pages alternated with black and white to make printing more economical. A number of Flora’s kiddie books reflect this trend.

Left half of endpaper, Charlie Yup and His Snip-Snap Boys, Flora’s third children’s book, published in 1959. This seems to be the rarest of Flora’s out-of-print kid-lit. Antiquarian book dealers ask three figures for used copies. This book also betokens the end of Flora’s classic, edgy 1950s commercial illustration style, which became tamer in the 1960s.

Detail, Sherwood Walks Home, Flora’s eighth children’s book, 1966. We won’t reveal the outcome, but we suspect the cat is the most determined diner.

Caution: archivists at work. Snapshot of two 1943 artifacts parked on a collapsible card table at CT storage facility housing Flora collection. Larger work is Charlie’s Egg, a tempera on (the back of a) Columbia Records convention brochure; the bottom partial is one of two covers for an unpublished kiddie book, The X-Ray Eye of Wallingford Hume. Both images were fully reproduced in our third Flora anthology, The Sweetly Diabolic Art of Jim Flora. Photo:…

Detail from Flora’s third children’s book, Charlie Yup and His Snip-Snap Boys (1959). Charlie, who wields a mean scissors (his “Snip-Snap Boys” are paper cut-outs), is in the upper left astride Beezer, his “helicopter horse.” For fans—like us—of Flora’s 1950s big-eyed figures, this was the end of the line, his last satisfying children’s book on an artistic level. He wrote and illustrated 14 more, which sold well and charmed generations of young readers. But our…

For years we’ve attempted to interest publishers in reprinting Jim Flora’s 17 popular children’s books. At the top of our wish-list were four titles: The Fabulous Firework Family (1955); The Day the Cow Sneezed (1957); Charlie Yup and His Snip-Snap Boys (1959); and Grampa’s Ghost Stories (1978). We consider these the top-tier Flora kiddie books on an artistic level—with The Day the Cow Sneezed the most outlandish of the quartet. We’ve had inquiries, offers, meetings,…

Perhaps the kid dropped his bag of trick-or-treat candy (and shed his costume) sprinting for safety. Illustration from introductory chapter of A Red Skel(e)ton in Your Closet, a 1965 anthology of “ghost stories gay and grim” selected for young readers by popular film & TV comedian Red Skelton. The book contains 21 interior illustrations which are uncredited, but Flora’s trademarks are unmistakable. The artist was under contract to Harcourt, Brace at the time, and in…

Tempera overlay, The Day the Cow Sneezed, 1957, courtesy the Dr. Irvin Kerlan Collection, University of Minnesota Children’s Literature Research Center.

Draft illustration, The Fabulous Firework Family, 1955(published that year by Harcourt, Brace) note: reposted from 2007

Postman bites dog! Or at least appears to be attempting to turn the tables. Tempera draft from The Day The Cow Sneezed, courtesy the Dr. Irvin Kerlan children’s literature collection. Although the book was published in 1957, archival correspondence between Flora and his Harcourt editor Margaret McElderry indicates the book was being developed as early as 1955, the same year Flora’s first children’s book, The Fabulous Firework Family, was published.