Filed Under: "Columbia Records"

Spot illustration for “The Patented Gate and the Mean Hamburger,” a short story by Robert Penn Warren which appeared in the January 1947 issue of Mademoiselle magazine. At the time Flora was employed at Columbia Records, but having been promoted out of the art department and focusing largely on bureaucratic tasks (much to his displeasure), he was seeking outside freelance work. His first assignment for Mademoiselle, for Robert Lowry’s “Little Baseball World,” had appeared in…

Spot illustration, April 1946 Columbia Records Disc Digest, a monthly “commentary on the new Columbia Masterworks and popular records plus interesting features on the artists who make them.” DD was the successor to Flora’s popular monthly Coda, which he created for the label in 1943. Coda was seemingly “retired” when Flora was promoted from Art Director to Advertising Manager in 1945. He illustrated all issues of Coda, but very few DDs. Here’s Flora’s cover for…

Illustration from the cover of Eugene Ormandy & the Philadelphia Orchestra’s 1954 Columbia Masterworks 10″ LP, Richard Strauss: Till Eulenspiegels [sic] Lustige Streiche and Waltzes from Der Rosenkavalier (AL-46). Flora illustrated about a dozen covers for Columbia during his 1943-1950 employment at the label (all released after he relinquished the Art Director chair in 1945). Following a 15-month Mexican hiatus, he rekindled his U.S. freelance career in 1951 and provided a number of work-for-hire illustrations…

Christmas greetings Flora-style from Columbia/Okeh Records. Above: cover of the December 1942 new release flyer from Flora’s then-employer. James had not yet risen to the position of art director (he would in 1943); at the time he was just nearing the end of his first year in the art department under the legendary Alex Steinweiss.

Spot illustration, Columbia Coda, August 1945. That was Flora’s final year as Columbia art director, and the final year of the monthly Coda, which Flora launched in 1943 and illustrated single-handedly. In January 1946, Robert M. Jones assumed the AD role when Flora was promoted to Advertising Manager. Coda was transformed into the monthly Disc Digest, few of which featured Flora illustrations.

The above profile of Flora appeared in The Complete Guide to Cartooning (Grosset & Dunlap, 1950), by Gene Byrnes. Byrnes had a long, distinguished career as a syndicated cartoonist (Reg’lar Fellers) from 1915 to 1949. Flora never claimed to be a cartoonist per se, tho his commercial illustrations—in particular the 1940s Columbia album covers featured in the profile—certainly were cartoonish. In his quotes (click the image for enlarged reading), Flora doesn’t address any aspect of…

Bandleader/clarinetist Woodrow Charles “Woody” Herman (1913-1987) rendered by Flora in the June 1946 issue of Columbia Records Disc Digest. Flora used alternating-color patterns throughout his career (see examples here, here and here). Because he was partly color-blind, skin tints were irrelevant. Herman was born today 97 years ago (less than a year before Flora).

Flora created the Columbia Records new release monthly Coda in early 1943 and illustrated most issues thru 1945 (after which the journal morphed into Disc Digest). The March 1944 issue is one of Flora’s most satisfying on an artistic level. The cover (above) illustrates a Columbia Masterworks four-disc album (price: $4.50) of Igor Stravinsky conducting his own Le Sacre du Printemps (The Rite of Spring), described in Coda as “a ballet based on the paganistic…

Columbia Coda, April 1952, listing 7″ discs featuring recordings of legendary jazz cornetist Bix Beiderbecke, born this date in 1903. The page is crowned with a Flora horn. At the time this circular was published, Beiderbecke would have been a relatively young age 49—if he hadn’t died 21 years before (which was 17 years before the introduction of the 7″ disc). We wrote about Bix @ 106, chronicling his enormous musical significance as well as…

Top half of 1948 Columbia 78 rpm two-disc sleeve, Come to the Circus. The complete cover and interior illustrations were reproduced in The Mischievous Art of Jim Flora. The 2004 book featured most then-known Flora covers from his Columbia and RCA Victor years. We have since discovered others, and are searching for a handful of strays that (based on archival clues) may or may not exist. Rather than include recent discoveries in our subsequent Flora…

Illustration, Table of Contents pageColumbia Records Disc Digest, February 1946

Detail, Okeh Records retail banner for then-new (1943) 78 rpm disc “Born To Lose” by Ted Daffan’s Texans. The grieving beau has an odd tic: crying out of one eye, thereby expressing semi-sorrow over the loss of his gal. The full banner was reproduced in our second anthology, The Curiously Sinister Art of Jim Flora.