Flora Does Esquivel

October 15, 2007   //   1950s, instruments, jazz, music, RCA Victor, record covers

Almost. The Flora pretzel-ized trumpet that graces the cover of this rare RCA Victor Living Stereo “cartridge magazine” originally appeared in 1958 on the back cover of the LP Portrait of Shorty Rogers. The illustration was recycled by RCA Victor’s art department on this 1960 Esquivel package, whose format was the (failed) forerunner of the cassette.

The LP version of this classic album by the Mexican maestro had a completely different photographic cover. RCA also marketed a consumer cartridge recorder, demonstrated here.

HT: Jeffrey (Dr. Ashtray) Ferguson, who discovered this on eBay in 2006.

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