JimFlora.com has released a limited-edition, archival-quality fine art print of a rejected 1955 record cover illustration by Jim Flora. The work was commissioned for a 10-inch record release entitled This Is Benny Goodman. However, the work was rejected by RCA in favor of a different Flora cover illustration. This version was never completed or used on any commercially released album. It was reproduced in The Mischievous Art of Jim Flora, along with the commercially approved illustration. (We are not offering a print of the latter work.)
Produced in 2008 by Flora archivist Barbara Economon, the print was meticulously and painstakingly crafted from a scan of the original painting — a tempera on board — owned by a private collector. The image area is 12″ square (larger than the original 10″ square work), and the trim size of the entire sheet is 13″ x 19″.
Only twenty (20) prints of This Is Benny Goodman were produced for this edition. Each print is hand-numbered in the lower right corner beneath the image and authenticated on the reverse with the stamped seal of Jim Flora Art LLC (a Flora family enterprise). We have sold print numbers 10/20 thru 20/20, and are now offering numbers 6/20 thru 9/20 at $200 each (plus s/h). Prices will increase for subsequent prints as the edition depletes.
The unframed prints are on heavyweight (310g) mould-made William Turner stock, a natural white, 100% rag paper with a fine toothy surface manufactured by Hahnemühle, who are renowned for premium-grade archival papers. The edition was produced on an Epson 3800Pro large format printer using Epson UltraChrome K3 Pigment Ink Technology, resulting in brilliant, velvety color and offering excellent longevity and durability.
The print will ship flat, securely packaged and guaranteed against bending or dents. Print includes a detailed, custom-printed one-sheet with instructions for the proper care of this fine art reproduction.
Due to the fine art print’s higher-resolution process, as well as superior paper, inks, and quality control, the colors in the print appear brighter, crisper, and more vibrant than the online image. Online color appearance may vary slightly depending on your monitor settings.