The Rollicking Roller Skates

Dummy page, Columbia’s Children’s Album Sets, demo booklet, 1941, part of a series of homemade samples prepared by Flora for the Columbia Records art department. Flora was living in Cincinnati at the time, an Art Academy grad, newly married, barely making ends meet as a freelance commercial illustrator, and sidelining on Little Man Press projects with Robert Lowry. Within a year, Columbia art director Alex Steinweiss offered Flora a job. Within two years, Flora had replaced Steinweiss as AD.

The entire series of demo booklets was reproduced in The Curiously Sinister Art of Jim Flora, along with other Cincinnati-era artifacts.